Case Study · Sunset Boulevard

How Sunset Boulevard went from 2% to almost 80% digital orders

Sunset Boulevard is the leading Danish-owned fast food chain in Denmark, with 45+ restaurants and an international expansion under way. Its web shop, app and in-restaurant kiosks run on FastFoodShop, the fast food mode of FoodShop, built by Sprinting Retail.

2% → ~80%

Share of orders received digitally

85%

Self-service inside the restaurant, excluding drive-in

~20%

Larger basket per digital order than at the counter

60%

Of in-restaurant guests used the kiosks on day one

Figures as reported in the published case.

The Challenge

Before FoodShop, Sunset Boulevard sold digitally through its own web shop and through take-away portals. That came to 2% of revenue.

98%

The other 98% of orders were taken by hand, at the till and at the drive-in.

Sunset chose Sprinting Retail for its experience in digital food sales and for short development cycles. In the words of the case:

“We are impatient by nature and want a short time from idea to launch.”

What Was Built, and in What Order

The plan had three phases. The pandemic changed the order.

1
The plan
Kiosk, then app, then a new web shop
Self-service kiosks in the restaurants first, then an ordering app, then a replacement for the old web shop.
2
Covid-19
The app went first, with curbside pickup
When Denmark locked down, the ordering app launched ahead of the kiosk. Guests could order and pay digitally and pick up at the car park. Sunset calls this service SunsetToGo.
3
Kiosk pilot
Two restaurants, 60% on the first day
The kiosks were piloted in two restaurants. On the first day, 60% of the in-restaurant guests used them.
4
Loyalty
SunsetPLUS and SunsetPoint
A paid subscription with a discount on every order, alongside a free points programme. Both are sold and used inside the ordering shop.

Sunset Boulevard's self-service kiosk and customer app

“In no time Sprinting Retail launched the ordering app instead of the kiosk, so we could offer digital ordering and curb side pick-up.”

— Cathrine Florian Bang, Commercial Director, Sunset Boulevard

Results

The case reports these outcomes:

✓Almost 80% of all orders now arrive digitally, up from 2%.
✓Inside the restaurant, excluding drive-in, 85% of orders come from the kiosk or the app and 15% from the counter.
✓A digital order is about 20% larger than an order taken by hand.
✓Sunset reports all-time-high financial results, with digitalisation as a significant contributor.

“

We have gone from only 2% of our orders being received digitally to almost 80% in total.

— Cathrine Florian Bang, Commercial Director, Sunset Boulevard

In Sunset Boulevard's words

“The investment in Sprinting FoodShop has given us excellent returns.”

“The payback has far exceeded our expectations.”

“Our financial results are all time high and our digitalisation initiatives are a significant and vital contributor.”

“Launch and learn. Do not stand still.”

Sunset Boulevard, in the published case

SunsetPLUS: a paid subscription inside the shop

SunsetPLUS is a subscription-based loyalty programme. The guest pays a monthly fee and gets a discount on every order. It runs alongside SunsetPoint, the free points programme. The case calls it a ground-breaking innovation in the Danish fast food market.

Basic

59 kr per month

30% off purchases up to 150 kr per day. No lock-in. Skip the queue with the app.

Premium

149 kr per month

40% off purchases up to 600 kr per day. First meal free, up to 100 kr. Share the discount.

Exclusive

299 kr per month

50% off purchases up to 600 kr per day. First meal free. Share the discount.

SunsetPoint: at checkout, the guest sees the points this order earns and can sign up on the spot.

Prices and terms as shown in the live shop in October 2026.

What the guest sees today

Captures from Sunset Boulevard's live shop, October 2026. The same shop runs on the web and as a native app.

1. Choose a restaurant
A searchable list with today's opening hours.
2. Choose how to get it
Takeaway or eat-in, set per restaurant.
3. Browse the menu
Category chips, with menus and single items side by side.
4. Make it a menu?
A single burger is offered as a menu, here for 30 kr more.
5. Build the meal
Each part of a menu can be swapped. The bottle deposit is its own line.
6. Add-ons before the basket
Checkout step 1 suggests desserts, sides and drinks.
7. The basket
Edit or remove a menu, a nudge for a missing dip, a voucher field.