Notes on digital ordering for fast food chains: kiosks, basket size, loyalty, and who owns the order.
On the first day of Sunset Boulevard's kiosk pilot, 60% of guests in the restaurant used the kiosks. Later, 85% of in-restaurant orders were self-service. What the case shows, what outside studies report, and the rollout lessons behind it.
Read more →Sunset Boulevard reports digital baskets about 20% larger than orders taken at the counter. Here is where the extra comes from: three upsell moments in a live fast food shop, from the meal builder to the basket.
Read more →Delivery platforms bring reach and charge commission. Your own web shop, app and kiosk keep the margin, the guest data and the loyalty programme. Why many chains run both, and what each one is for.
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